skincare is a ritual
The key to telling a story about rituals is sharing the details, the ingredients, the science and even the unboxing which can elevate an experience for the consumer. Translating this to the digital execution gave me the opportunity to bring the experience to life but the collaboration on art direction, print collateral, ads and billboards allowed me to collaborate with the team and expand my horizons.
E-COMM WAS IN THE BEGINNING PHASES AND WE WERE LEARNING HOW ACQUIRING MORE REAL-TIME DATA TO HELP OPTIMIZE AND CREATE CONVERSION
the challenge
Understanding that things could change rapidly in the digital world meant that we had to be prepared for rapid business measures. E-comm was in the beginning phases and we were learning how acquiring more real-time data to help optimize and create conversion. We used this information to make further investments using data to our advantage but we needed to take the North American strategy and scale it for international applications.
EACH PAGE OF THE SITE WAS DESIGNED AS A MODULE FOR EASE OF DEVELOPMENT, MAINTENANCE AND OPTIMIZED OUTPUT.
the Opportunity
Since the digital world of content can be demanding we needed volume of content and templatization where each page of the site could be designed as a module for ease of development, maintenance and optimized output. The same thought process was applied to email marketing as well as the very beginning stages of using social media as paid promotion.
Skin Care Quiz
WE CREATED AN INTUITIVE SHOPPING EXPERIENCE BY COMBINING THE TWO WORLDS OF STORYTELLING AND LUXURY SHOPPING.
the results
We created an intuitive shopping experience by combining the two worlds of storytelling and luxury shopping. We did this by investing in beautiful photography and content to populate innovative landing pages and skincare quizzes.
